The Cold Turnkey

Male grooming is becoming increasingly common place and grooming products for men correspondingly more lucrative. In 2004 sales of men’s products were valued at £650,000 in travel retail outlets worldwide by Generation Databank, representing a rise of 23.9%. Male grooming is as fast moving as womens beauty and skincare, it’s amazing how the guys are readily accepting the new looks and the diversity of the treatments and the results are stunning! See eye envy (the latest shoot for men) and fashion focus for men on the web site. Male grooming is more than just keeping good hygiene it’s about looking and feeling your best. It’s an enhancement that we all should really take seriously.

Male grooming used to be only the remit of a barber shop, which sold wet-based on how much experience the barber had now we are seeing the same buzz around high class salon’s catering for men’s needs. This could be the future of male grooming. Sue has found that men don’t feel comfortable having their hair cut and styled in a unisex salon and prefer a male orientated environment with experienced barbers and skin care experts. She points out: “The male grooming market has changed dramatically over the recent years” and we should all take notice.