Designing a leaflet that sells
May 2nd, 2008Interview with Allan Snow
Jan: Tell me about Choosing a size”
Allan: During the design phase you must first decide what is the ideal paper weight and sizethat your artwork will be placed on. This is totally up to you but there are obviousbenefits and downsides. All these factors will come into play in your decision to chooseyour ideal size.
There are few factors you should take into consideration, I will list the positives and thepossible negative factors. There are also other things you never thought about butshould be aware of.
Lower Quality and smaller size -
A6 150gsm VsHigher Quality and larger size - A5 350gsm
Printing on a lower quality paper saves on cost this is positive
Jan:what about lower quality
Lower quality paper means they are easily ripped as they are pushed through letterboxes during leaflet distribution and on the other side of the door leaflets a torn and crumpled. This does notlook good as a first impression when trying to win new business. NegativeSmaller paper, smaller area and less information or a smaller font size must be used.thi is negative
Allan Snow from London runs a leaflet distributon company at www.wheretoadvertise.co.uk They provide handouts and printing for companies from mom and pop to blue chips. Visit them for more information about the services they offer
